Gigya is a popular customer Identity Management Platform that businesses can use to identify their customers using both traditional and social registration, consolidate and manage cross-channel customer data, and customize user experiences through integrations with over 50 marketing and service applications.
In this article we utilise Express and Gigya frameworks following the best practices to build a sample applications. Learn More
Why an API?
It's getting harder to turn around in tech without bumping into some reference to API. If you work with APIs, you already know why they're important. But the rest of you may well be wondering: What are APIs, and why do we care so much about them?
API: A Technical Perspective
“API is a precise specification written by providers of a service that programmers must follow when using that service. It describes what functionality is available, how it must be used and what formats it will accept as input or return as output. In recent years, the term API colloquially is used to describe both the specification and service itself, e.g., the Facebook Graph API.”