Digital Marketing Associate

Bengaluru, Full Time, 2 - 4

Posted on: September 2019

Responsibilities

• Understand products and services offered by DigitalAPICraft and be able to articulate its functions and benefits to external clients/brands.
• Be a champion of the brand both internally and externally.
• Create engaging content and assets like case studies, brochures, blogs and webinars that can be used in marketing campaigns.
• Proactively Manage Social Channels/Accounts like LinkedIn, Twitter and others, with regular and engaging campaigns.
• Proficient with email marketing & automation practices. Should be able to run the campaigns end-to-end and pass on marketing qualified leads to inside sales.
• Monitor, analyse and own all the necessary marketing campaign metrics.
• Closely work with tech experts and create engaging tech content and documents for marketing purposes.
• Closely work with tech teams and leadership team on presentations, pitch decks and proposals.

Required Skill Set

• 2-4 years of work experience as marketer in IT/Tech/Start-up space.
• Driven, hands-on, logical, excellent communication skills and pays attention to detail.
• Experienced in marketing automation tools and social media marketing tools.
• Strong ppt game. Highly skilled and quick in making creative and engaging presentations.
• Experienced in running paid campaigns on different channels.
• Bachelors/master’s degree in marketing or any equivalent degree with a passion for marketing.